The Role of Media in National and International Development Free Essay Example, 2250 words

The media teaches, sensitizes, mobilizes and manipulates the people in the society through the distribution of information (Ucheanya, 2003). The role of media in national and international development is best described in relation to the community development theories. The community development theories give a guideline on the practicability of the community development plan. They also analyze various aspects of development such as the forms and processes it takes. Some of the most common community development theories include the diffusion theory, the decentralization theory, group development theory, group behavior theory and the growth pole theory among others (Bonye, Thaddeus Owusu-Sekyere, 2013). These theories apply to both the national and international development plans. On the other hand, mass media helps facilitate the communication of the information as per the theory. For instance, the theory of diffusion requires innovation to be one of the key concepts of national and international development. In this regard, the role of the media is to convince the people in the society to accept the innovative ideas that will lead to development. One of the major roles of media in national and international development is the pursuit of an agenda by the governments and influential persons that interfere with the development agenda. We will write a custom essay sample on The Role of Media in National and International Development or any topic specifically for you Only $17.96 $11.86/pageorder now The government institutions have been known to be containing the highest levels of corruptions in various countries. The media has been playing a big role in exposing such governmental institutions with the aim of inhibiting development in a country. Moreover, the media has helped in monitoring the governance of the leaders through alerting the public to any planned agenda. The people in power tend to create policies that will benefit them instead of concentrating on the development. For instance, the media in Nigeria helped stop the then-president Obasanjo from running from for a third term. This was a violation of the constitution and this could have inhibited development in the country.

Freud vs. Jung Essay examples - 1917 Words

Sigmund Freud and Carl Jung: similarities and differences in dream analysis Sigmund Freud and Carl Jung are two renowned psychoanalysts who contributed great work to the interpretation of dreams. Carl Jung began as a student of Sigmund Freud, but upon their first interactions he had doubts about the basis of Freud’s work stemming from a purely sexual nature and leading to his sexual (McGowan, 1994). Jung was greatly influenced by Freud’s dream work involving the resistance of interpretation of dreams, and used this basis of knowledge to help create his own theory regarding dream interpretation. Freud and Jung’s dream interpretations took different approaches as to the underlying cause of dream or the intended purpose of the dream:†¦show more content†¦For example, dreaming of something as specific as falling, going bald, etc. will not always mean the same thing because they are not fixed symbols and individual meaning will greatly depend on the dreamer (Lear, 2005). Finally, the third principle states that the ultimate authorit y of the meaning of a dream is the dreamer. The meaning of the dream should be given by the dreamer and the process of discovering the meaning should only be facilitated so the dreamer is able to determine the meaning of the dream for their self (Lear, 2005). These three principles display the notion that Freud was not only concerned with the interpretation of dreams, but the self-interpretation by the dreamer. The dreamer must say what their dream meant and do so by explaining how the dream fits into their lives as a whole and why it matters (Lear, 2005). Jung called the relationship between the unconscious and conscious the collective unconscious. He believed that the role of the unconscious is to act compensatorily to the conscious contents of the moment. The conscious acts rationally and it’s compensated by an irrational unconscious, but the rational attitude is not natural for the mind. If the mind is forced for too long to act rationally, it eventually gives way and the unconscious contents are able to get back into the conscious. There are two types of contents in the unconscious: personal unconscious contents which include painful thoughts, unpleasantShow MoreRelated Interpretation of Dreams: Freud Vs. Jung Essay759 Words   |  4 PagesInterpretation of Dreams: Freud Vs. Jung Works Cited Not Included Many philosophers, psychiatrists, and doctors have tried to explain the role of the unconscious, mostly through interpreting dreams; two who lead the way in the field of dream interpretation were Sigmund Freud and his most famous pupil, Carl Jung. By reviewing these mens views we can come to a better understanding of the role of the unconscious. Both Freud and Jung believe in the existence of a conscious and unconscious mindRead MoreThe Psychoanalytic Approach . And Some Of The Influential987 Words   |  4 Pagesalleviating those troubles. This approach is better suited for those issues that have been plaguing an individual for a long time and have their roots in one’s childhood, unlike problems that develop from certain stressors or trauma. According to Sigmund Freud (2010) our personality develops in stages during childhood. If conflicts within a particular stage of development are not resolved, then we could develop fixations that can manifest later in personality-related behaviors, such as adult thumb suckingRead MorePersonality Paper1187 Words   |  5 PagesJanuary 14, 2013 Dr. Tracy Masiello Personality Theory Paper John Nash was a very interesting man. Many may just know of him because of the movie, â€Å"A Beautiful Mind†. Taking a look at John Nash and his personality and how psychologists, such as Jung and Freud would see John Nash through their diagnoses. Also taking a look at how different theories would go up against John Nash and his everyday life. The different theories that will be looked at are the Five-factor model and Maslow’s hierarchy of needsRead MoreThe Theory Of Psychoanalysis On The Unconscious Phases Of Personality Development1130 Words   |  5 Pagesdetermine their personality patterns later in life. And lastly, Sigmund Freud postulated that Personality consists of id, ego, and superego. This, in turn, is subdivided into ages and stages, from birth through to adolescent age. The theory of Psychoanalysis was propounded by Sir Sigmund Freud in 1896. However, this was not the date of conceptualization. The theory of Psychoanalysis was developed between 1856 and 1939. In 1896 Sigmund Freud made public his theory of psychoanalysis for the first time. ThisRead MoreDreams: Carl Jung and Sigmund Freud Essay1174 Words   |  5 Pagesdreams actually work there are two psychologists that have been able to pinpoint the true meaning of dreams. These two men are Carl Jung and Sigmund Freud. There are many different perceptions on how people dream, what dreams mean, and why people dream. Sigmund Freud is known as the father of psychoanalysis, along with a psychologist, physiologist, and medical doctor. Freud worked with Joseph Breuer to develop the theory of how the mind is a complex energy system.Throughout Freud’s life he encounteredRead MoreThe First Layer Of The Unconscious1570 Words   |  7 Pageslayer of Carl Jung was also called the personal unconscious is basically the same as Freud’s kind of the unconscious. The particular unconscious has temporality elapsed information and well as repressed retentions. Jung (1933) outlined an important article of the personal unconscious called complexes. A complex is a collection of opinions, moods, attitudes and memories that focus on a particular idea. The more elements attached to the complex, the greater its effect on the individual. Jung also saidRead MoreThe Theories Of Personality Have Been Developed Over Hundreds Of Years Essay1945 Words   |  8 PagesSigmund Freud is credited with being the found er of psychoanalysis. Freud’s theory of psychoanalysis is defined by Boundless as â€Å"the result of the interactions among three component parts of the mind: the id, ego, and super ego.† (2016) Many of Freud’s theories were related to psychosexual stages of personality development, meaning that sexual frustrations played a key role in the development of an individual and his or her personality. Freud eventually befriended a colleague named Carl Jung. Jung studiedRead MoreSigmund Freud And Carl Jung1830 Words   |  8 PagesPsychology July 15, 2015 Freud vs. Jung â€Å"One repays a teacher badly if one remains only a pupil. And why, then, should you not pluck at my laurels? You respect me; but how if one day your respect should tumble? Take care that a falling statue does not strike you dead! You had not yet sought yourselves when you found me. Thus do all believers -- Now I bid you lose me and find yourselves; and only when you have all denied me will I return to you.† (Nietzsche Quoted by Jung to Freud, 1912), [McGuire, 1974]Read MoreThe Personality Theories Of Sigmund Freud ( 1856-1939 ) And Carl Jung2919 Words   |  12 Pagestheories of Sigmund Freud (1856-1939) and Carl Jung (1875-1961). Prior to Freud, personality psychology did not exist. Freud’s psychoanalytic theory conceptualized personality development in terms of psychosexual stages whereby personality was fixed by middle childhood. Freud explained that mental and physical illnesses were the result of an individual not being aware of the inner conflict which was experienced due to repressed infantile sexuality (Friedman Schustack, 2012). Jung, as part of the neo-analyticRead MoreSigmund Freud s Oedipus Complex ( Schultz Sydney P. 42 )3497 Words   |  14 Pagesclass, about psychology from the early days of Freud all the way to preset day. Growing up, Freud’s father was strict and authoritarian; Freud felt superior to his father by the age of 2. His mother was protective and loving towards him, which led Freud to feel a passionate, sexual attachment to her. This situation set the stage for his Oedipus complex (Schultz Sydney P. 42). Like this complex, most of Freud’s theories reflect his own childhood. Freud later described personality as being made up

“Testament of Youth” by Vera Brittain 1933; How does the writer portray her feelings about war free essay sample

The testament of youth was written 15 years after the First World War, therefore it is not perhaps as reliable because she’s had time to forget the memories and also be given different people’s views which would mean that she didn’t put something in or changed it because it didn’t fit with her new views. However it may be even more reliable because since the war ended more truths have come out, when the war first ended no one knew about it because no one would talk about it and therefore if Vera Brittain knew more about it, she would be more likely to be knowledgeable about what she was writing for example if she writes about people coming back mentally unstable then she would be able to put in her book that he was shell shocked, had she written it as soon as the war had ended then she would not have been able to say that. We will write a custom essay sample on â€Å"Testament of Youth† by Vera Brittain 1933; How does the writer portray her feelings about war? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Brittain was a VAD (Voluntary Aid Detachment) during the war so she has first-hand experience of the war, this meant that she could write about her own real experiences rather than someone else’s or make them up. The autobiography is to entertain as well as inform therefore some parts may be a little bit exaggerated. In the testament of youth, Brittain talks about arriving in Etaples she recalls there being â€Å"A heavy shower† this pathetic fallacy suggests that Brittain was miserable about arriving at Etaples but it â€Å"ceased† by the time she gets there suggesting that her worries and misery disappear. It could also suggest that it cleanses her so that she can have a fresh start in Etaples because it washes out any worries she may have had. Brittain describes how she â€Å"squelched† through the mud; the use of this onomatopoeia helps us to use imagery to picture just how muddy and wet it was. She also uses very negative words such as â€Å"littered† and â€Å"grimy† which suggests that she didn’t like it and didn’t want to be there. It also suggests that the place was dirty and not pleasant, which, perhaps, was not what she was used to. She tells of how the soldiers were â€Å"dumped†, this verb suggests that they were not respected and were just objects in the whole scheme of things; the soldiers were all the same. It also suggests that Brittain is upset about it as she may think that they should be treated better. Brittain’s sentence structure isn’t varied and is long. The sentences seem to drag on; this, therefore, suggests that she felt the war dragged on because the pauses were far away and short like the war. The scene Brittain paints about what she sees is very clear, she tells of how there are â€Å"humped sandhills bristled with tufts of spiky grass† this imagery suggests that it is a comparison to the soldiers and how they, too, are hunched over so it looks like they have humps on their backs. The tufts of spiky grass could suggest that they relate to the way the shells land, a little bit all over the place but has a way of going where you least expect. Brittain talks about the fear she has for the war, she tells of how she would imagine things that actually don’t happen such as hearing â€Å"the sound of distant guns† this suggests that the sound is so loud it rings in her ears making her think she’s hearing it when she actually isn’t. Or that the sound is just so recurrent that even when there are no guns, it sounds like there are. She also thinks that she can feel earthquakes when in fact she is just feeling the vibrations of the guns and shells, she says how it feels like â€Å"the slight rustling that comes†¦/† â€Å"/†¦with imminent thunder† this suggests that she trembles when she hears it just like the thunder, implying that she is afraid of the thought of the guns like she’s afraid of the thought of thunder. Brittain talks in the 1st person making it more realistic especially when talking about fear, it makes it seem much more real. She talks about how the war is like titanic, this is because titanic sunk in 1912 so would be still a very big part of their lives and fresh in their minds. She says how the scene was â€Å"illimitable death† this suggests that she believed that she would be surrounded by war’s deaths forever. It also suggests that she feels that they are not winning therefore people won’t ever stop dying which is what she fears. She tells of how Etaples had become the â€Å"heart of the fiercest living† this suggests that she is proud of all the soldiers and what they were doing. The use of the noun â€Å"heart† suggests that she feels love towards the men and also the men to one another. It also suggests that they have not lost all humanity because they can still beat the Germany. Brittain uses the poem â€Å"James Lee’s Wife† by Robert Browning. By doing this she is able to reflect her feelings in a different way, it suggests that she could not find the right words to convey how she was feeling therefore implies that she perhaps needed another’s words to tell others how she truly feels, she believes that she cannot â€Å"draw one beauty into our hearts, and keep it changeless† this suggests that she cannot go back to how she thought the war was before she came here because it’s far worse than she expected. Brittain tells of how there was always an â€Å"illusion of light† this suggests that there is an illusion of hope, the light at the end of the tunnel which isn’t there. It suggests that Brittain believes that the war will not end and will go on forever like an â€Å"infinity of darkness†. Overall Brittain is fearful of not just the war itself but also that it will never end. She talks about how she is scared and scarred from the war.

Company Analysis Sears Holding Corporation free essay sample

Company Analysis: Sears Holding Corporation Abstract Sears Holdings Corporation (SHC) is the nations fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Formed in the later part of the 19th century it was the largest retail company in the country until the early nineties. SHC is currently the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. As a result of its merger with Kmart in 2005, SHC also has Martha Stewart Everyday products, which are offered exclusively in the U. S. by Kmart. SHC operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. In recent years Sears has undergone major changes in order to maximize its profits and beat its competitors. In the past several decade Sears has been the place to go shop for home goods, clothing, and fitness equipment and auto repairs. We will write a custom essay sample on Company Analysis: Sears Holding Corporation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As time progressed they became very comfortable with what they hard as other companies such as Wal-Mart, Target, Lowes, JC Penny crept in and reaped a chunk of its market. In a struggle to re-invent itself, it tries to maintain focus on its primary and secondary target markets. Introduction The Sears Holding Corporation is a multinational corporation with retailers purchasing products in the United States, Canada, Mexico and Puerto Rico. It is the fourth largest retailer within the United States, with over 3900 locations and sells many different marketable goods for consumers. These goods include products such as tools, branded clothing, appliances, sporting goods, electronics, home maintenance and repair, and automotive from many different retailers (http:// www. searsholdings. com/). The Sears Holding Corporation is a result of the merger between Kmart Holding Corporation with the Sears Roebuck Co. which occurred in 005, and the headquarters is located in Hoffmann Estates, Illinois. The consolidated subsidiaries include Sears, Roebuck and Co. , Lands End Inc. , LRFG, LLC, Sears Brands, LLC, Sears Canada, Inc. , Sears Financial Holdings Corporation, Sears Reinsurance Company, Ltd. , Kmart Holding Corporation, Kmart Management Corporation, Kmart Corporation , and the Sears Holdings Management Corporation(http:// www. secinfo. com/dVut2. v3ap. 5. htm#1stPage). Brief History The Sears Roebuck Corporation was founded by Richard Warren Sears and Alvah C. Roebuck in 1893. Sears started as a Jeweler who made a profit by selling watches. The most innovative and quite possibly the most famous method of sales synonymous with Sears was the Sears Catalog. Providing pictures of the products, the prices, and a handy item that could be ordered on a regular basis for sales was by far an ingenious method of marketing. Consumers would be able to purchase items with no markup, have knowledge of their budgets required for purchases, and be somewhat assured of the quality of the product based upon the appearance, marketable ideas and mainly products which could be sold, thus expanding Sears enterprise. Mainly from the early 1900s throughout the 1980s, Sears maintained its tronghold in Americas consumer market, especially in the 40s and 50s with its tremendous expansion. However, towards the 90s and 2000s, as many other big businesses arrived, divestiture, as well as problems associated with employee wage issues, Sears marketability dropped off until its merger with Kmart in 2005 (http:// en. wikipedia. org/wiki/Sears). Kmart first opened in 1962 and was founded by Sebastian S. Kresge. It was a relatively successful corporation and utilized marketing ideas within the store, namely Blue Light Specials which would entice customers to urchase the blue light or discounted items while they were shopping for their products. Unfortunately, due to failed ideas regarding consumer marketing, failure to utilize the computer technologies for supply chain management, and other setbacks, Kmart had to declare bankruptcy in early 2002. (http://en. wikipedia. org/ wiki/Kmart). Merger The merger between Kmart and Sears clearly enhanced both of the companies mutual progressive goals. Sears invested many assets in the formation of Sears Grand stores, larger off store malls, and in the process bought many of the Kmart locations which were going out of business. Therefore the merger helped this process so that it would enable the further growth of Sears at a quicker pace as well as enhance the productivity and save the Kmart Corporation. This was clearly a strong decision made by the executives in combining forces so that the marketability of both companies would increase. Along with this, the shareholders could make a tremendous profit with this alliance. Prior to the merger, if the independent companies were not steadily increasing their revenue shareholders would lose money from their investments. The combination of both of the corporations would mprove shareholder investment returns and thus facilitate the growth of the Sears Holding Corporation. The more investors receive higher returns, the greater investments into the company thus fostering its overall growth. The proprietary brands, selling the aforementioned products, under both companies would be able to reach the target demographic groups with greater ease. The real estate holdings of individual Kmart or individual Sears stores, now under the umbrella of the Sears Holding Corporation, could be leveraged, thus enhancing the ability to sell more of their combined products to a vast variety of consumers. This was reported to increase revenue by nearly 200 million dollars per year. Along with the increased revenue, a decrease in overall cost for maintenance of both corporations due to the merger would save nearly 300 million dollars per year (http://en. wikipedia. org/wiki/ Sears_Holdings_Corporation). A general projected net increase of 500 million dollars per year is a phenomenal growth rate. As mentioned previously, a global distribution of these stores in the North American continent (from Mexico to Canada) has enabled the Sears Holding Company to expand even further. Leadership Overall, this merger helped Sears Holdings Corporation be a force in the United States market. As the eighth largest company in the US, the profits and revenue have increased tremendously, but the lack of leadership and the constant changing of executive power has been a preventative factor in its further growth and means that a company cannot initiate new marketable strategies that will come to fruition. Employee stability and satisfaction in a large company is always an issue as well, because Job security is always in question when companies merge. Another downside to such mergers means that the people in executive positions can relocate o other positions at different companies, and strategies that were used to run a single company might not work due to multiple variables involved to create a Joint company. Initially, the decisions to run the Joint company might cause disagreements that might not necessarily increase the percentage of revenue on an annual basis. However, after testing market strategies over a period of time, implementing different methods to sell products, and keep investors happy by generating profits on a yearly basis, the company will eventually succeed through innovation and investment. SHC faces stiff competition from big box retailer such as Wal-Mart and Target. In the mid-tier its competitors include Macys,J. C. Penny and Kohls. Organizational Structure SHC recently implemented an organizational structure and operating model that aids in the management of its several business lines thus creating autonomy and focus for business unit management teams. This 5 unit structure enables each organization to focus on their core capabilities and categories which are: support, operating business, brands, online, operating business and real-estate. These support units provide administrative and operational support to the areas of arketing, store operations, customer strategy and finance. Each unit thus comes with a designated leader and an advisory group which is composed of Sears Holding executives. Giving autonomy to each unit futures the business by allowing them to focus on management and profitable of that Unit and the company as a whole (Reuters 2008). With these changes I believe SHC will be better placed to compete and maximize profits. Target market The primary target market for sears is arguably home owners between the ages of 25 to 55 with a moderate household income 25,000 to 60000 dollars. Homeowners make he majority of the population shopping at sears stores. This accounts for the sale in the hard lines department. Sears provides home improvement solutions to this group of people. This group is attracted by products such as home appliances, entertainment centers, home dГÂ ©cor, and fitness equipments. The main appeal to these customers is home appliances and lawn and garden tools. This is so because Sears has a reputation for Secondary market targeted by SHC consists mainly the younger generation. In an effort to bring itself up to par with its competitors, they have been providing brands and clothing items in the soft lines department. This group consists of school age children (4-18). Sears offers products like the kids advantage program where parents can purchase shoes for their kids and be able to switch it for a new pair sometime down the road. Last year Sears teamed upped with LL Cool J and MTVto provide the LL Cool J brand appeal to the teenage population. This brand resonates better with young African American and Latino teenagers. Competitors In the hard lines division sears faces major competition from hardware retail giants such as Lowes and Home Depot. These two have managed to cut off some primary more variety home improvement products than sears. Their yearly sales post better profits than SHC. The soft lines department faces major completion from JC penny, Macys, Target and Wal-Mart. Macys and JC Penney have managed to chip away some of the market by providing better quality brand named apparel such as Liz Claiborne, Baby Phat, and Anne Kline to these customers. Both companies have managed to post better revenue than SHC the previous quarters. Retail Giants such as Wal-Mart currently (currently No. 1) and Target also provide stiff competition for SHC. These two also have managed to fair better than Sears during this harsh economic period ith Wal-Mart providing a variety of products at super low prices, while target provides more quality apparel at equivalent prices. Recent Performance The company recorded revenues of $46,700 million during the financial year (FY) ended January 2009, a decrease of 7. 8 % over 2008. The operating profit of the company during FY2009 was $251 million, a decrease of 83. 8% from 2008. The net profit was $53 million in FY2009, a decrease of 93. 6% over FY2008. The decline in operating and net profit was due to decrease in gross margin and higher impairment chargers. Stock Market Chart SHC http://www. reuters. om/finance/stocks/chart? symbol=SHLD. OQ The graph chart above illustrates how SHC has performed in the stock market since the merger in 2005. SHC has seen a constant struggle since the merger, the highest grossing year being 2007 when SHLD stock went for $ 190 and currently at $78 thanks to the current economic crisis. Of all the revenue grossed by SHC in recent and past years only 11% comes from Sears Canada meaning the most of SHC revenue is generated here at home: 55% form Sears domestic and 34% from Kmart as demonstrated by the Pie chart below. http://www. wikinvest. com/stock/Sears_Holdings_(SHLD) SWOT Analysts For decades the hard-lines department brought the highest revenue to the business and is considered one of the strengths of sears. Here we see the power of Sears owned brand named products such as Craftsman, Kenmore and the usual home improvement tools and equipments. Such are products that are nationally recognized as very reliable tools. In the soft-lines department sears brands such as Lands End and Diehard are also heavy sellers and nationally recognized. One other strength of sears is that it is dedicate to its community and customers. Sears has taken upon its self to provide excellence in customer services and for years has had a tring of dedicated customers. Sears is also involved in serving the community and helping the less fortunate. Programs like Heroes at Home and Extreme Makeover Home Edition has Sears written all over it. This dedication to the community has help exposed it to consumers The weakness of this corporation stands from what may have been one of its strengths. Though it has a large customer base, Sears has allowed its sales volume to plummet because they are not keeping up with the changing market environment. They have lost touched with the consumers and competitors when it comes to soft- ines (clothing) and some hard-lines divisions. Sears has undergone too much diversification and has thus lost focus on retail services (Prentice-Hall, 2003). Most of it retail stores today are not reflective of the needs of the consumer. Sears clothing line is old, outdated and out of touch with fashion trends. Currently retail stores are old worn out and do not attack customers. At present its current CEO has been interim so for 18 month indicative of managerial or leadership problems (Gorenstein 2009). Opportunity The merger of K-mart in 2005, was thought be the silver bullet that would revamp he company, providing a variety of products and obtain an expanded customer base. So far SHC has post several quarterly losses with the most recent of 94 million dollar (SHC 2009). Sears has the opportunity to revamp or improve sales in the soft-lines department by buying and capitalizing on brands such as Liz Cleburne, Nine West that are appealing to customers. They currently have brands such as LL Cool J and Joe Boxers that are thriving in the male department. For the Hard-line department, while it is thriving sears can still provide affordable and durable products with the kind of guarantee that they have for Craftsman tools. In general a change to inventory that appeal to the consumers will bring in revenue and make Sears a better competitor. Threats Like any other company in business Sears faces a constant threat from its competitors. Sears current faces threats from retail giants such as Wal-Mart and Target. More over departmental stores such as Macys and JC Penny are also fighting for its customers. It is worth noting that all these business were babies compared to Sears in the past. More discount stores are opening further driving down sails in certain departments. Sears risk losing its customers if it doesnt re-invent the stores o provide items that appeal to them. The economic down turn hasnt been fair to SHC as they have posted record losses for the whole year and until the situation improves SHC has to take steps to reduce cost and increase profits or revenue. Supply Chain Management Sears main focus when supply chain management is concerned, is to replenish its inventory as quickly as possible. SHC has 3 basic products: seasonal products such a s lawn mowers and snow blowers, perennial best sellers and fast moving products that need to be replenished rapidly. Unlike many of its competitors, SHC provides 6 illion home appliances/home improvement deliveries directly to customers homes every year. To do this effectively SHC uses Cross-docking which is a type of distribution in which inbound products are unloaded at distribution centers, sorted by destination and then loaded onto delivery trucks. Thus the goods are not warehouse i. e. they are Just moved across ducts This reduces the days in inventory positioned its inventory in 4 regional warehouses so it can provide next-day delivery to it customers and quickly replenish store supply. Recommendations How can we stars fixing the problems faced by sears? Starting from the top, a permanent CEO, not another Interim should be put in place to take charge of long term decision making. An environmental analysis would help Sears see where it is and help guide it to where is should be in the market place. Showing them who their customers are, what the customers want and how they can out-beat the competition for more customers. It is no secret that the brands and styles in the soft-lines department have to be ever changing to appeal to customer in time. SHC needs to invest more money into remodeling each departmental store, making it easily accessible and more appealing to consumers. In light of the fact that SHC has lost touch with its customer base, decentralization should be considered. This will allow specialty stores that carter to consumers in each region thus increasing customer base and revenue. References About Sears Holding Corporation (2009) Retrieved September 4, 2009 from website: https://searsholdings.com/about https://searsholdings.com/about/kmart https://www.forbes.com/fdc/welcome_mjx.shtml http://wps.prenhall.com/bp_beekman_compconf_6/ http://ru.reuters.com/ http://www.searsarchives.com/history/history1886.htm http:// www. wikinvest. com/ https://searsholdings.com/ http://archives.chicagotribune.com/